Branding and Marketing Manager - Baby Wise Indonesia

Join Baby Wise Indonesia as a Branding and Marketing Manager and play a pivotal role in shaping the future of baby retail in Indonesia. At Baby Wise, we are committed to providing high-quality baby essentials, and we need a dynamic marketing leader to elevate our brand presence, drive sales, and foster a strong brand identity. In this role, you will work closely with our team to develop and implement innovative marketing strategies that resonate with our target audience. Based in Tangerang Selatan, you will be at the heart of our marketing efforts, ensuring our brand stands out in the competitive baby products market.

As a Branding and Marketing Manager at Baby Wise Indonesia, you will be responsible for creating compelling brand stories, managing our social media presence, and coordinating with influencers and partners to amplify our reach. You will leverage tools like Google Analytics, Hootsuite, and Canva to track performance and create engaging content. With a proven track record in marketing and a passion for the baby products industry, you will help us grow our customer base and achieve our sales targets. This is an exciting opportunity to join a growing company and make a significant impact on our brand's success.

📋 Tanggung Jawab Pekerjaan

• Develop and execute comprehensive branding and marketing strategies to enhance brand awareness and drive sales.
• Create and manage our social media presence, including content creation and engagement strategies.
• Coordinate with influencers and partners to promote our products and expand our reach.
• Conduct market research to identify trends and opportunities in the baby products industry.
• Manage and analyze marketing campaigns using tools like Google Analytics and Hootsuite.
• Design and produce marketing materials, including brochures, ads, and digital content, using Canva and other design tools.
• Monitor and report on key performance indicators (KPIs) to measure the success of marketing initiatives.
• Collaborate with the sales and product development teams to align marketing efforts with business goals.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in branding and marketing, with a focus on consumer products or retail.
• Proven track record of successfully managing and executing marketing campaigns.
• Strong understanding of digital marketing tools and platforms, including Google Analytics, Hootsuite, and Canva.
• Excellent communication and interpersonal skills to work effectively with cross-functional teams.
• Creative thinker with a passion for the baby products industry.
• Familiarity with the baby retail market in Indonesia is a plus.
• Ability to work independently and manage multiple projects simultaneously.

🛠️ Keahlian

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